This project was created for a village-based ghee brand from Adirampattinam, focused on selling pure, traditionally made cow ghee. The brand wanted a label that reflects purity, nature, and traditional values, while still looking clean and professional for modern retail.
Design Concept
The label design is inspired by rural landscapes and traditional dairy farming. I used a scenic illustration with green fields, mountains, sky, and cows to visually communicate freshness, authenticity, and natural origin.
Design Highlights
Natural color palette (green, blue, earthy tones) to convey purity and trust
Illustrated cow and landscape to reflect village roots and traditional ghee making
Clear product naming and hierarchy for easy readability. Nutrition facts, storage instructions, FSSAI details, and barcode arranged neatly for compliance
Designed to work seamlessly on transparent ghee jars
Illustrated cow and landscape to reflect village roots and traditional ghee making
Clear product naming and hierarchy for easy readability. Nutrition facts, storage instructions, FSSAI details, and barcode arranged neatly for compliance
Designed to work seamlessly on transparent ghee jars
Final output
The label was visualized on realistic jar mockups to demonstrate how the design appears on actual packaging. The final design balances traditional storytelling with modern packaging aesthetics, making it suitable for both local and retail markets.
